Alonso on stage with Senna hologram

Ayrton Senna appears as a stunning hologram at a star-studded launch in downtown Barcelona. The event, to celebrate the 30th anniversary of the Swiss brand’s partnership with the McLaren Formula 1 team, was held inside the ‘Teatre Principal’ – the oldest playhouse in Barcelona – and included appearances from double world champion and McLaren-Honda driver Fernando Alonso, and Bianca Senna, Ayrton’s niece.